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CAPITAL MARKETING offers airlines a low risk method of entering in Brazil and South America regional markets. Our team of professionals will happily and ably support all your airline needs such as Sales, Marketing, Promotion, Finance, Legal, Cargo and much more.
CAPITAL MARKETING will recommend a specific combination of services tailored to address each airline client's needs in order to achieve their business goals.
Analysis and Planning
- Route viability studies
- Market audits and segmentation
- Competitor analyses
- Revenue projections
- Marketing and sales activity planning
Targeted Sales Calls
- Retail and business agents
- Corporate accounts
- Tour operators
- Consolidators
- Industry associations
Marketing Services
- Commercial assistance support
- Direct marketing
- E-commerce
- Database development
- HTML newsletters and mail-blasts
- Trade and consumer advertising
- Print and production
Media & Communications
- Media and consumer relations
- Sales and affinity promotions
- Campaign management
- Crisis management
Customer Service Administration
- Prompt and constructive customer dialogue
Passenger Reservations
- Call Centre Management
- Customer sales and services using CRS and Airline host systems
- Dedicated telephone lines answered in the client's name
- Automatic call distribution system
- IVRS: Integrated Voice Recognition
- Performance monitoring and reporting (call volumes, duration, lost call rate)
- Travel agency helpdesk
- Key account hotlines
- Group sales
Passenger Ticketing
- Reporting
- E-ticketing
Airport Sales and Service Desks
- Walk-up reservations
- Excess baggage
- FIM
Administration and Revenue Accounting
- Invoicing with debtor control
- Cash collection
- Bank account administration
- Liaison with credit card companies
- BSP liaison and coordination
- Refund reconciliation
- All general accounting queries
Revenue Integrity
- PNR and No-Show verification
- Agency Debit/Credit Memos
- Fares loading and control
- Competitor fares monitoring
Fiscal Representation
- Air Passenger Duty (ADP) administration
- VAT registration and claim processing
- Payroll services
Legal Services
- Compliance to local currency regulations
- Compliance to local trading regulations
- Name and logo protection
- Legal negotiation with the various authorities
- Preparation of legal documentation
- Customer claims
- Airline claim






