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CAPITAL MARKETING will represent your destination in Brazil and South American markets, establishing day-to-day contact with Tour Operators, members of the Press and more generally being your eyes and ears in South America enabling not only your action plan to be developed but also promotional opportunities to be embraced.
Market Intelligence
- Research
- Market evaluation using SWOT (Strengths/ weaknesses & Opportunities/ threats) analyses
- Market segment identification
- Field studies
- Travel Agency Research
- Consumer Research
- Trend and competitors monitoring
- Monthly reports
Targeted Sales Calls
- Retail and business agents
- Corporate accounts
- Tour operators
- Industry associations
Distribution
- Sales coordination
- Sales assessments
- Training Field Personnel
- Road Shows, familiarization trips, special events
Marketing Services
- Commercial assistance support
- Direct marketing
- Database development
- HTML newsletters and mail-blasts
- Trade and consumer advertising
- Print and production
Media & Communications
- Media and consumer relations
- Sales and affinity promotions
- Campaign management
- Clipping service
- Crisis management
